ERIC Number: EJ434018
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Marketing Continuing Medical Education Programs.
Kennedy, Dan W.; Queeney, Donna S.
Journal of Continuing Education in the Health Professions, v11 n3 p205-14 1991
A survey of 4,300 physicians received 1,014 responses showing that family physicians preferred local continuing medical education programs and minicourses. Specialists and institutional practitioners did not mind travel or multiday programs. Less experienced physicians favored more personalized marketing approaches. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A