ERIC Number: EJ433148
Record Type: CIJE
Publication Date: 1991
Reference Count: N/A
Some Blunt Talk about Fund Raising.
Buchanan, Peter McE.
Currents, v17 n9 p10-14,16,18-19 Oct 1991
The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining critical institutional needs and explaining them well. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A