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ERIC Number: EJ432984
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1045-6716
International Business Programs and Foreign Language Departments: The Issue of Cross-Cultural Preparation.
Gonzalez, Ann
Polylingua, v1 n3 p149-59 Fall 1990
Argues for increased participation by college language departments in teaching intercultural communication to international business students, discussing the insufficiency of language training alone, the lack of intercultural communication training among language faculty, the low priority given to such programs, and specific case examples and experiences in such studies. (33 references) (Author/CB)
Publication Type: Journal Articles; Reports - Descriptive; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A