ERIC Number: EJ432236
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Identifying Benefit Segments among College Students.
Brown, Joseph D.
Journal of College Admission, n131 p30-33 Spr 1991
Using concept of market segmentation (dividing market into distinct groups requiring different product benefits), surveyed 398 college students to determine benefit segments among students selecting a college to attend and factors describing each benefit segment. Identified one major segment of students (classroomers) plus three minor segments (socialites, conservatives, and sports enthusiasts) based on benefits they seek at college. (NB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A