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ERIC Number: EJ430845
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-5352
Divide and Conquer: Applying the Marketing Concept of "Segmentation" to the Placement Function.
Cowles, Deborah; Franzak, Frank
Journal of Career Planning and Employment, v51 n3 p59-63 Mar 1991
Describes concept of market segmentation, then use of segmentation approach used by a college career planning and placement office which had the objectives of gaining a better understanding of the needs of employers looking to fill entry-level positions with marketing major graduates and collaborating more effectively with academic faculty in areas such as student advising and curriculum development. (ABL)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A