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ERIC Number: EJ430735
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0047-2492
Building a New American Consensus on Race Relations.
Steinhorn, Leonard
Journal of Intergroup Relations, v18 n1 p33-53 Spr 1991
Civil rights legislation is not sufficient to challenge poverty and racial discrimination: a national consensus is needed. Using a marketing model, presents a public education campaign designed to facilitate changes in attitudes and understanding, including researching attitudes, identifying the audience, and message development. (CJS)
Publication Type: Journal Articles; Information Analyses; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A