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ERIC Number: EJ430178
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0271-0579
Evaluating Retention-Driven Marketing in a Community College: An Alternative Approach.
Tichenor, Richard; Cosgrove, John J.
New Directions for Institutional Research, (No. 70 Evaluating Student Recruitment and Retention Programs) v18 n2 p73-81 Sum 1991
Community colleges need to adopt a broad conceptual definition of a continuing student in the design and evaluation of their retention strategies, recognizing nondegree goals as legitimate educational achievements and intermittent but persistent attendance as a valid method of pursuing educational goals. (MSE)
Publication Type: Journal Articles; Reports - Evaluative; Guides - Non-Classroom
Education Level: N/A
Audience: Researchers; Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A