ERIC Number: EJ430178
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Evaluating Retention-Driven Marketing in a Community College: An Alternative Approach.
Tichenor, Richard; Cosgrove, John J.
New Directions for Institutional Research, (No. 70 Evaluating Student Recruitment and Retention Programs) v18 n2 p73-81 Sum 1991
Community colleges need to adopt a broad conceptual definition of a continuing student in the design and evaluation of their retention strategies, recognizing nondegree goals as legitimate educational achievements and intermittent but persistent attendance as a valid method of pursuing educational goals. (MSE)
Descriptors: Academic Achievement, Attendance Patterns, College Students, Community Colleges, Continuing Education, Educational Attainment, Evaluation Criteria, Evaluation Methods, Higher Education, Institutional Research, Marketing, Nontraditional Students, Program Evaluation, School Holding Power, Student Educational Objectives, Student Recruitment
Publication Type: Journal Articles; Reports - Evaluative; Guides - Non-Classroom
Education Level: N/A
Audience: Researchers; Administrators; Practitioners
Authoring Institution: N/A