ERIC Number: EJ429692
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Exposure to What? Integrating Media Content and Effects Studies.
Shoemaker, Pamela J.; Reese, Stephen D.
Journalism Quarterly, v67 n4 p649-52 Win 1990
Argues that communication scholars must better match content with readership/viewership because audience members can read or view widely different aspects of a particular medium on any given day. Argues that the field will not progress far unless communication scholars develop better measures and locate better fits between media content and audience use. (SR)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A