ERIC Number: EJ428914
Record Type: CIJE
Publication Date: 1991
Reference Count: N/A
Marketing and Library Management.
Murphy, Kurt R.
Library Administration & Management, v5 n3 p155-58 Sum 1991
Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A