ERIC Number: EJ428349
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
The Challenge of Inference in Interinstitutional Research on Mass Communication.
Communication Research, v18 n2 p222-39 Apr 1991
Submits that interinstitutional research in mass communication exhibits complex, interrelated problems regarding tactics, sampling, data reliability, and causality. Confronts difficulties and suggests ways to deal with them. Draws on storytelling and cognitive aesthetics to broaden the criteria for judging research. Encourages ambitious scholarship that is self-reflective and open about these dilemmas. (PRA)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Micro-Macro Issues in Communication Research.