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ERIC Number: EJ428310
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0047-2816
Infusing Practical Wisdom into Persuasive Performance: Hermeneutics and the Teaching of Sales Proposal Writing.
LaDuc, Linda
Journal of Technical Writing and Communication, v21 n2 p155-64 1991
Suggests that technical communication teachers view sales proposals as aimed toward the construction and maintenance of long-term relationships. States that hermeneutic theory offers technical communication instructors a valuable perspective from which to teach sales proposal writing because it can help clarify the process by which "ethical know-how" intersects with persuasion. (RS)
Publication Type: Journal Articles; Opinion Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A