ERIC Number: EJ427563
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
The Nature and Operation of Training Institutes: A Generic Marketing Plan.
Vivelo, Frank R.
Community Services Catalyst, v20 n4 p3-8 Fall 1990
Presents a marketing plan for noncredit education and training at community colleges. Includes a situation analysis focusing on available markets for skills-specific or job-specific noncredit training, products (i.e., training and trainees) and consumers (i.e., individuals and organizations), and on maintaining a competitive edge over training providers. (DMM)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A
Note: For the second part of this article, see JC 505 650.