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ERIC Number: EJ427295
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Agency for Hire.
Osborn, Bill
Currents, v17 n5 p14-15,18-19 May 1991
A discussion of the relationship between campus public relations professionals and media relations consultants looks at why consultants are used, the best ways to use a consultant, searching for an agency, establishing fees and parameters, and making the relationship succeed. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A