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ERIC Number: EJ426598
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0883-2323
International Marketing as a Field of Study and Career Choice: The Repositioning Challenge.
Yavas, Ugur; Yaprak, Attila
Journal of Education for Business, v66 n5 p274-77 May-Jun 1991
A study of 152 business students from a major midwestern university identified criteria students commonly use when choosing a major and career. Results support previous studies' findings that international marketing does not attract as many students as traditional functional areas in business administration. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A