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ERIC Number: EJ425907
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0002-9459
Perceived Needs of Recent Graduates for Marketing-Related Knowledge and Skills: Implications for Pharmacy Education.
Rupp, Michael T.; Szkudlarek, Beth A.
American Journal of Pharmaceutical Education, v55 n1 p6-12 Spr 1991
A survey of 215 recent graduates of Purdue University School of Pharmacy investigated unmet needs for 9 marketing skill areas: measuring and forecasting demand; personal selling; public relations; purchasing and inventory control; strategic planning; managed care organizations; physician dispensing; physician prescribing and health care financers; and insurers and third-party payers. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A