ERIC Number: EJ425907
Record Type: Journal
Publication Date: 1991
Reference Count: N/A
Perceived Needs of Recent Graduates for Marketing-Related Knowledge and Skills: Implications for Pharmacy Education.
Rupp, Michael T.; Szkudlarek, Beth A.
American Journal of Pharmaceutical Education, v55 n1 p6-12 Spr 1991
A survey of 215 recent graduates of Purdue University School of Pharmacy investigated unmet needs for 9 marketing skill areas: measuring and forecasting demand; personal selling; public relations; purchasing and inventory control; strategic planning; managed care organizations; physician dispensing; physician prescribing and health care financers; and insurers and third-party payers. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A