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ERIC Number: EJ425280
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0016-9013
Media Preferences of Older and Younger Adults.
Mundorf, Norbert; Brownell, Winifred
Gerontologist, v30 n5 p685-91 Oct 1990
Updated and extended research on television viewing and magazine reading of older adults (n=74) and compared it with media preferences of college students (n=149). Results indicated older adults viewed more television, although viewing preferences were more similar than expected. Most respondents cited entertainment as primary motive for television viewing. (Author/ABL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A