ERIC Number: EJ424241
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Creative Thinking: An Integral Part of Effective Business Communication.
Spencer, Barbara; Lehman, Carol M.
Bulletin of the Association for Business Communication, v54 n1 p21-27 Mar 1991
Recommends a technique designed to foster creative thinking in the business communication classroom. Describes an approach that incorporates several different communication tools, including analytical letter reports, oral presentations, and the use of computer-based technology in an ill-structured problem situation. (KEH)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A