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ERIC Number: EJ423453
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-7169
Sweat the Small Stuff and You'll Come out Ahead: Marketing That Makes a Difference.
Golden, Sandra
Community, Technical, and Junior College Journal, v61 n4 p36-41 Feb-Mar 1991
Argues that effective marketing is essential for community colleges to keep pace with a changing environment. Presents a broad definition of marketing that includes delivery of educational services and maintenance of a student-centered college environment. Reviews award-winning two-year college marketing strategies and outlines a step-by-step approach to effective marketing. (PAA)
Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A