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ERIC Number: EJ423243
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
State-of-the-Art Phonathons: The Possible and the Practical in New Phonathon Technology.
Mathis, Teri
Currents, v17 n3 p18-19,21,23-24,26 Mar 1991
Suggestions are offered for automating university telemarketing efforts. The integration of computer technology with existing phone systems can be accomplished using various types of terminals, caller-controlled or computer-controlled dialing, systematic database management, and institutional commitment. Increased efficiency and long-term cost savings can be expected. (DB)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A