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ERIC Number: EJ423103
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0883-2919
A Sociolinguistic Analysis of English Borrowings in Japanese Advertising Texts.
Takashi, Kyoko
World Englishes, v9 n3 p327-41 Win 1990
Sociolinguistic analysis of English borrowings in Japanese television and print advertising supported hypotheses that the primary reason for loanword use was to make the product seem more modern and sophisticated and that there was a relationship between loan functions and such audience characteristics as gender, age, occupation, and background. (Author/CB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A