ERIC Number: EJ422615
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Our Future Research Agenda: Confronting Challenges...or Our Dying Grasp?
Carter, Richard F.
Journalism Quarterly, v67 n2 p282-85 Sum 1990
Offers an agenda for the future of mass communication research. Suggests that equating mass communication with mass media invites the risk of economic success for mass media and societal failure for mass communication. Advocates conducting experiments in democratic behavior from a research and development context. (MG)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A