ERIC Number: EJ422576
Record Type: Journal
Publication Date: 1990
The Media Agenda-Setting Effect of Concrete versus Abstract Issues.
Yagade, Aileen; Dozier, David M.
Journalism Quarterly, v67 n1 p3-10 Spr 1990
Matches a content analysis sample of "Time" magazine coverage of two "concrete" issues (drug abuse, energy) and two "abstract" issues (nuclear arms race, federal budget deficit) with Gallup poll data over a lengthy period of time. Finds that concreteness increases news media agenda-setting power whereas abstractness decreases such power. (RS)
Descriptors: Agenda Setting, Content Analysis, Journalism, Mass Media Effects, Periodicals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A