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ERIC Number: EJ421737
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0099-1333
Marketing Theory Applied to Price Discrimination in Journals.
Talaga, James; Haley, Jean Walstrom
Journal of Academic Librarianship, v16 n6 p348-51 Jan 1991
Discussion of discriminatory pricing by journal publishers and its effects on libraries focuses on six prerequisites for successful discriminatory pricing that are based on marketing theory. Strategies to eliminate some of these prerequisites--and therefore eliminate discriminatory pricing--are suggested, including the need to change the attitudes of librarians and users. (20 references) (LRW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A