ERIC Number: EJ421548
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Marketing's Intellectual Odyssey.
Anderson, Paul F.
American Journal of Pharmaceutical Education, v54 n4 p374-77 Win 1990
A specialist in marketing traces the evolution of the study of consumer behavior as a discipline and distills from it some lessons learned in the process. Topics examined include establishing legitimacy, using scientific procedures, and borrowing from other disciplines. Literature on the philosophy, sociology, and history of science is reviewed. (MSE)
Publication Type: Journal Articles; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A