Peer reviewedERIC Number: EJ421165
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0196-3031
EISSN: N/A
Enticing Viewers: Sex and Violence in TV Guide Program Advertisements.
Williams, Gilbert A.
Journalism Quarterly, v66 n4 p970-73 Win 1989
Examines advertisements in TV Guide for the years 1980 to 1985 to determine whether the presence of sex and violence in program advertisements affects audiences' viewing habits. Finds that sex and violence are prevalent in the advertisements but that the effect on the ratings is mixed. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
