ERIC Number: EJ420743
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Do Your Kids Suffer from Advertising Overload?
Baecher, Charlotte M.
PTA Today, v16 n3 p15-17 Dec-Jan 1990-91
Promotional campaigns and commercial messages permeate most waking hours of children's lives. Children must be educated about the nature of commercial messages directed at them, and their ability to resist sales pressure must be built. (JD)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A