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ERIC Number: EJ420281
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Getting Past the Gatekeepers.
Harrison, Walter
Currents, v17 n1 p34-40 Jan 1991
Five media relations techniques designed to improve communications with news reporters are described for college public relations professionals. They include tips for effective telephone calls, facsimile transmission, letters, news releases, and tip sheets. Directing communication to a specific individual is also recommended. (MSE)
Descriptors: College Administration, Communication Skills, Facsimile Transmission, Higher Education, Institutional Advancement, Interpersonal Competence, Interprofessional Relationship, Letters (Correspondence), News Media, Public Relations, Telephone Communications Systems
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A