Peer reviewedERIC Number: EJ419865
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0196-3031
EISSN: N/A
Readability as a Factor in Magazine Ad Copy Recall.
Wesson, David A.
Journalism Quarterly, v66 n3 p715-18 Fall 1989
Examines the relationship between advertising copy readability and advertising effectiveness. Finds that recall is improved when the copy style is either fairly easy or fairly hard to read. Suggests the value of considering copy readability as a potential contributor, though a minor one, to the success of magazine advertising. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
