ERIC Number: EJ419857
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
Effects of Frequent Television Viewing on Stereotypes: "Drip, Drip" or "Drench"?
Reep, Diana C.; Dambrot, Faye H.
Journalism Quarterly, v66 n3 p542-50,556 Fall 1989
Investigates the effect of television viewing on perceptions of sex-role stereotypes. Finds partial support for both the high impact image (the "Drench") and the frequent viewing ("Drip, Drip") theories. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A