Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research.

Dennis, Michael L.; And Others

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Peer reviewed

ERIC Number: EJ419474

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0003-066X

EISSN: N/A

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research.

Dennis, Michael L.; And Others

American Psychologist, v45 n10 p1109-17 Oct 1990

Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they were based needs to be supplemented with alternative psychosociological models in developing future programs. (EVL)

Descriptors: Adoption (Ideas), Audience Analysis, Audience Response, Behavior Change, Communication Research, Consumer Education, Diffusion (Communication), Energy Conservation, Energy Education

Publication Type: Journal Articles; Information Analyses; Reports - Evaluative

Education Level: N/A

Audience: Researchers

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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