Peer reviewedERIC Number: EJ418209
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0192-6365
EISSN: N/A
Using High School Sports as a Positive Public Relations Tool.
Begel, Dave
NASSP Bulletin, v74 n530 p28-32 Dec 1990
As the experience of a Wisconsin high school shows, high school sports may be used as a positive public relations tool. Rules include keeping it clean, tying sports to education, remembering to feature girls' sports, considering alternative media, and avoiding the cult of the personality. (MLH)
Descriptors: Athletics, Basketball, Community Involvement, High Schools, News Media, Public Relations
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
