ERIC Number: EJ418040
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Understanding Organizational Communication: Applying the Four-Frame Approach.
Harris, Thomas E.
Bulletin of the Association for Business Communication, v53 n4 p50-54 Dec 1990
Argues that one useful means of examining how different interpretations of organizational communication operate is to consider them under four frames of reference (structural, human resources, political, and symbolic). Argues that this approach assists in explaining why organizations are run the way they are. (RS)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A