Female Attractiveness and Eating Disorders: Do Children's Television Commercials Play a Role?.

Ogletree, Shirley M.; And Others

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Peer reviewed

ERIC Number: EJ417615

Record Type: CIJE

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0360-0025

EISSN: N/A

Female Attractiveness and Eating Disorders: Do Children's Television Commercials Play a Role?

Ogletree, Shirley M.; And Others

Sex Roles: A Journal of Research, v22 n11-12 p791-97 Jun 1990

This study analyzed commercials from Saturday morning cartoon programing. A majority (60.6 percent) were for food products, and of these 13.8 percent dealt with enhancement of appearance. This group of commercials featured female narrators, characters, and consumers disproportionately. The research offers support for the possible influence of commercials in the differential rate of eating disorders in males and females. (MYM)

Descriptors: Chi Square, Eating Habits, Females, Males, Mass Media Effects, Physical Attractiveness, Sex Differences, Socialization, Television Commercials

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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