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ERIC Number: EJ417615
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0360-0025
Female Attractiveness and Eating Disorders: Do Children's Television Commercials Play a Role?
Ogletree, Shirley M.; And Others
Sex Roles: A Journal of Research, v22 n11-12 p791-97 Jun 1990
This study analyzed commercials from Saturday morning cartoon programing. A majority (60.6 percent) were for food products, and of these 13.8 percent dealt with enhancement of appearance. This group of commercials featured female narrators, characters, and consumers disproportionately. The research offers support for the possible influence of commercials in the differential rate of eating disorders in males and females. (MYM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A