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ERIC Number: EJ417001
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1042-1629
Audio-Visual Correspondence and Its Role in Attention and Memory.
Grimes, Tom
Educational Technology, Research and Development, v38 n3 p15-25 1990
Describes study of undergraduates that measured the effect of audiovisual channel correspondence during television news programs on attention and memory. Learning variables in multimedia presentations are discussed, reaction time with visual and auditory probes is examined, factual memory and visual memory tests are described, and implications for educational media are suggested. (20 references) (LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A