Peer reviewed
ERIC Number: EJ416953
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
Marketing the University: A Role for Marketing Faculty.
Huneycutt, Archer W.; And Others
College and University, v66 n1 p29-34 Fall 1990
The feasibility, problems, and benefits of involving a university's marketing faculty in the marketing activities of the admissions office are considered. Louisiana Technological University's experience with using marketing faculty in enrollment management is seen as exemplifying how problems can be overcome to everyone's benefit. (Author/MSE)
Publication Type: Journal Articles; Reports - Evaluative; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A