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ERIC Number: EJ416894
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0098-1664
Recruitment for the '90s: Marketing Student Organizations.
Grier, Douglas; McGinnity, Tom
Campus Activities Programming, v23 n4 p74-78 Oct 1990
An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential member as a customer. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A