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ERIC Number: EJ416361
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0893-3189
EISSN: N/A
The Richness Imperative and Cognitive Style: The Role of Individual Differences in Media Choice Behavior.
Trevino, Linda Klebe; And Others
Management Communication Quarterly, v4 n2 p176-97 Nov 1990
Proposes a new thesis about the role of individual differences in managers' media choice behavior. Argues that individual differences influence media choice only under conditions of low message equivocality. Reports that the findings of an exploratory study provide some support for this theoretical notion. (MG)
Descriptors: Cognitive Style, Communication Research, Individual Differences, Media Selection, Organizational Communication
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Assessments and Surveys: Myers Briggs Type Indicator
Grant or Contract Numbers: N/A