Examines specularity (the pleasure derived from looking at television) in the context of sports. Argues that televised sports' popularity reflects: (1) fetishism (motivation by fascinated desire); (2) voyeurism (uninvited viewing); and (3) narcissism (identification with athletes). Describes a study of sports telecast viewing. Argues against "totalization" of television criticism through overgeneralization about programing and viewing. (SG)