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ERIC Number: EJ416300
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0093-6502
Involvement, Attention, and Perceptions of Message Relevance in the Response to Persuasive Appeals.
Roser, Connie
Communication Research, v17 n5 p571-600 Oct 1990
Studies the effect of involvement in responses to persuasive appeals. Explains that mass communication students, grouped by high and low ability and motivation levels, were given pretests and then listened to health information. Reveals correlations among attentiveness, ability, and recall of irrelevant words. Indicates that motivation manipulation and ability correlated with recall. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A