A New Approach to Business-Communication Education: Integrating Business Research Methods and Communication Skills.

Neff, Alan

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Peer reviewed

ERIC Number: EJ416282

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1050-6519

EISSN: N/A

A New Approach to Business-Communication Education: Integrating Business Research Methods and Communication Skills.

Neff, Alan

Journal of Business and Technical Communication, v4 n2 p44-67 Sep 1990

Describes a business communication instruction method which integrates business research techniques and communication skills. Offers theoretical justification for such integration and discusses the premises and benefits of a course based on the integration. Describes the course in detail and evaluates its strengths and weaknesses. (SG)

Descriptors: Business Administration Education, Business Communication, Business Education, Communication Skills, Course Content, Course Descriptions, Course Evaluation, Higher Education, Integrated Activities, Research Methodology, Teaching Methods

Publication Type: Journal Articles; Guides - Classroom - Teacher

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A