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ERIC Number: EJ416131
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0047-2379
Tobacco Advertising in Gender-Oriented Popular Magazines.
Krupka, Lawrence R.; And Others
Journal of Drug Education, v20 n1 p15-29 1990
Examined tobacco advertisements in gender-oriented magazines (N=74). Found more advertisements present in women's than men's magazines, and messages contained in advertisements were differentially stressed as function of magazine's primary readership. This survey and followup three months later indicated that Surgeon General's report in spring of 1988 had no apparent effect on number of advertisements placed. (Author/ABL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A