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ERIC Number: EJ415260
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0883-8151
Television Exposure Measures and the Cultivation Hypothesis.
Potter, W. James; Chang, Ik Chin
Journal of Broadcasting and Electronic Media, v34 n3 p313-33 Sum 1990
Describes study of students in grades 8 through 12 that was conducted to determine the degree to which television messages influence a person's construction of reality (the cultivation hypothesis). Research methodology that tests the effects of television exposure is examined with emphasis on the importance of demographic control variables. (38 references) (LRW)
Publication Type: Journal Articles; Information Analyses; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A