Television Exposure Measures and the Cultivation Hypothesis.

Potter, W. James; Chang, Ik Chin

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Peer reviewed

ERIC Number: EJ415260

Record Type: Journal

Publication Date: 1990

Pages: N/A

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ISBN: N/A

ISSN: ISSN-0883-8151

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Television Exposure Measures and the Cultivation Hypothesis.

Potter, W. James; Chang, Ik Chin

Journal of Broadcasting and Electronic Media, v34 n3 p313-33 Sum 1990

Describes study of students in grades 8 through 12 that was conducted to determine the degree to which television messages influence a person's construction of reality (the cultivation hypothesis). Research methodology that tests the effects of television exposure is examined with emphasis on the importance of demographic control variables. (38 references) (LRW)

Descriptors: Affective Measures, Correlation, Demography, Mass Media Effects, Mass Media Role, Multiple Regression Analysis, Predictor Variables, Questionnaires, Research Methodology, Secondary Education, Television Research, Television Viewing

Publication Type: Journal Articles; Information Analyses; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A