Could Mean Trouble: When the Unexpected Pops Up in Your Merchandising Program, Here's What to Do.

Bonenberger, Lynne M.

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ERIC Number: EJ415196

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

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ISSN: ISSN-0748-478X

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Could Mean Trouble: When the Unexpected Pops Up in Your Merchandising Program, Here's What to Do.

Bonenberger, Lynne M.

Currents, v16 n8 p42-44,46 Sep 1990

Some suggestions for troubleshooting when problems develop with a college merchandising program cover topics such as delivery delays, product quality, promotional material, merchandise that outside manufacturers sell directly through ads in alumni magazines, and "lemons." (MLW)

Descriptors: Alumni, Alumni Associations, College Stores, Higher Education, Institutional Advancement, Marketing, Merchandising, Problem Solving, Retailing, Supply and Demand

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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