ERIC Number: EJ415193
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Winners & Sinners: What's Hot and What's Not in Alumni Merchandising.
Larson, Wendy Ann
Currents, v16 n8 p25-28 Sep 1990
A large part of any merchandising program is picking products that will sell. Sixty alumni professionals were asked about their ideas. Some of the winners included a watch with the institution's seal, a windsock, and athletic shoes. Some of the losers included a sweater and a commemorative plate. (MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
