ERIC Number: EJ414794
Record Type: CIJE
Publication Date: 1990
Reference Count: N/A
Principles of Business Communication: A Departure from Academic Writing.
Beard, John D.
Writing Instructor, v9 n3-4 p101-08 Spr-Sum 1990
Defines four principles (goodwill building, course of action, bottom line, and most important first) that pose rhetorical problems for students making the transition from academic to business writing. Presents a problem-solving case to demonstrate reader-based business writing and provides samples of students' writing that illustrate the readability principles. (MG)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A