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ERIC Number: EJ414714
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-8756-1972
"You Attitude" and "Naturalness": Theory and Practice.
Wells, Barron; Spinks, Nelda
Bulletin of the Association for Business Communication, v53 n3 p60-62 Sep 1990
Discusses the importance in business communication classes of the "You Attitude" (focusing messages on the interests and needs of the receiver rather than the sender) and "Naturalness" (using everyday wording). Studies their use in actual business correspondence. Finds only 27 percent of the correspondents making satisfactory use of the "You Attitude" and 63 percent satisfactory in use of "Naturalness." (SR)
Publication Type: Journal Articles; Reports - Research; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A