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ERIC Number: EJ414667
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0021-9916
EISSN: N/A
Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates.
Just, Marion; And Others
Journal of Communication, v40 n3 p120-33 Sum 1990
Studies the value of television commercials and political debates as sources of information about candidates. Reports that respondents who viewed both kinds of messages state that advertisements provide more information on issue positions. Concludes that debates are more effective in improving candidate name recognition and knowledge of party affiliation. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A