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ERIC Number: EJ413487
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
Telephone Service as a Marketing Strategy.
Hartnagel, Douglas
College and University, v65 n4 p328-34 Sum 1990
The University of Massachusetts at Boston has developed a telephone information service to respond to the growing number of telephone admissions inquiries. Trained information specialists with the most current information on programs, deadlines, and policies and procedures work in a specially designed room in which information is readily available. (MSE)
Descriptors: College Administration, Enrollment Influences, Higher Education, Information Services, Marketing, Public Relations, State Universities, Telephone Communications Systems
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A