ERIC Number: EJ413107
Record Type: Journal
Publication Date: 1990
Reference Count: N/A
Reading Smoke and Mirrors: The Rhetoric of Corporate Annual Reports.
Hager, Peter J.; Scheiber, H. J.
Journal of Technical Writing and Communication, v20 n2 p113-30 1990
Examines fundamental rhetorical constructs that students and business professionals should consider when analyzing textual and financial information contained in corporations' annual reports. Discusses how students in business communication classes evaluate the rhetorical effectiveness of specific annual reports, as well as the ethics associated with using such rhetorical strategies to promote corporate image building. (KEH)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A