NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ412903
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0036-6536
EISSN: N/A
Project Career REACH: Marketing Strategies for Effective Guidance Programs.
Bollendorf, Marsha; And Others
School Counselor, v37 n4 p273-80 Mar 1990
Outlines the practical marketing strategies used to implement Project Career REACH, a career development program for high school freshmen. Marketing basics for guidance programs are discussed, including mission analysis, market analysis, resource analysis, strategic planning, and evaluation. (TE)
Descriptors: Career Development, Career Guidance, Guidance Programs, High School Freshmen, High Schools, Long Range Planning, Marketing, Merchandising, Program Effectiveness, Program Evaluation, Program Implementation, Public Relations, Publicity, School Counseling
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A